Monde Nissin strengthens its commitment to bring world-class homegrown brands to every household as it forged a partnership with Philippine culinary products pioneer Mama Sita’s.
Mama Sita’s has been providing authentic Filipino culinary aids since 1980. With popular items such as Oyster Sauce and Barbecue Marinade being leaders in their respective segments, Mama Sita’s has become a major name in the Filipino culinary products industry catering to the needs of both local and international markets. Furthermore, the brand has been pioneering innovation in product development, with its portfolio comprising more than 50 varieties of culinary items.
Its beginning traces back to the woman behind the brand’s name, Mama Sita or Teresita “Sita” Reyes, who led a passionate pursuit of perfecting cooking techniques and finding select ingredients to make culinary products that will bring out the finest taste in Filipino dishes. What simply started as a small venture in her family’s ancestral home has now grown into an iconic brand in Filipino cooking. Moreover, Mama Sita’s expertise in local produce has contributed in making products of fine quality, all of which are made from all-natural flavors sourced from native ingredients. With Mama Sita’s, every household can savor authentic Filipino flavors through its sauces, mixes, seasoning, condiments, syrups, and meal kits.
In a formal launch to welcome the management of Mama Sita’s, Rufino Tiam-Lee, Sales and Marketing Division Head of Monde Nissin, shared, “The beauty about this partnership is that it started from the mutual admiration of each other’s products and capabilities. We are inspired by their passion for cooking, the quality of their products, and their love for the Philippines.”
“We are happy and excited about the union of our two families because we clearly see a lot of synergy. We have a common bond of family values as well as complementing expertise – ours in the production and Monde Nissin in the reach. We want to make our family’s authentic Filipino recipes available to anybody,” said Mark Lapus, grandson of Mama Sita.
Monde Nissin partners with Mama Sita’s as its exclusive and long-term marketing and distribution arm in the Philippines. The welcome addition of Mama Sita’s products in Monde Nissin’s portfolio marks a huge milestone in the company’s growth and expansion into relevant consumer markets.
Read more about Mama Sita’s and its products by visiting www.msita.com.