Lucky Me! once again topped Kantar World Panel’s Brand Footprint Report as the most chosen consumer brand in the Philippines in 2016. According to Kantar’s latest report, Lucky Me! outpaced 460 other fast moving consumer goods (FMCG) brands in the Philippines as it reached almost all Filipino households (99%), and is purchased 39 times in a year on average.
The brand initially topped the list in 2013, and again in 2015.
Aside from the top brands, Kantar’s latest report also gave recognition to ten of the fastest rising brands in terms of consumer reach points, owing to the brands’ aggressive above-the-line and below-the-line efforts. Included in the top ten fastest rising brands are Nissin Biscuits and Fita Crackers, also from the Monde Nissin portfolio.