Monde Nissin’s flagship brand Lucky Me! has been at the forefront of the instant noodles market for almost two decades, becoming the market leader in the category only six years after its launch in 1989. The brand is a staple in most Filipino homes, and is a top choice as a flavourful, convenient, and filling meal for every member of the family. Indeed, Lucky Me! has long held a special place in the Filipino’s home, and heart.
The Filipinos’ love for the brand was echoed and cemented by Kantar Worldpanel’s 2014 Brand Footprint Report, naming Lucky Me! as the number one brand in the Philippines, besting various brands from local companies and multinationals. Lucky Me! emerged as the most chosen and most purchased brand in the country, reaching almost all Filipino households, with a 98% penetration. Fuelled by the brand’s strong commitment to product development and innovation, combined with consumer-inspired marketing and distribution strategies, Lucky Me! aims to continue pioneering the instant noodles market and consistently provide convenient and valuable meal solutions for our consumers in the Philippines and abroad.
This historic milestone rightly comes on the year Lucky Me! is celebrating its 25th year, thus a double celebration was only fitting within the company. The familial environment that was natural to Monde Nissin was evident as employees joyfully gathered to partake of a celebratory cake, reminiscent of Lucky Me!’s leading variant – Lucky Me! Pancit Canton. It was Lucky Me!’s simple way of showing sincere gratitude for the hard work of all the employees and for the love and loyalty of all consumers, bringing Lucky Me! to where it is now.
As Lucky Me! moves forward to the next 25 years and more, it will continue to pioneer innovation and uphold excellence in product quality - setting benchmarks in the food manufacturing industry, which have truly made Lucky Me! the number one brand in the Philippines.