Milestones
1989
Lucky Me! launches its Instant Mami (noodle soup) variants, Beef and Chicken flavors, both variants would later become the fastest selling variants within the segment.
1990
Lucky Me! mounts its first grand promo with Jollibee (currently the Philippine's leading Quick Service Restaurant) as partner, the first collaboration between an FMCG (Fast Moving Consumer Goods) company and a QSR chain.
1991
Lucky Me! pioneers the dry pouch segment with the introduction of Lucky Me! Pancit Canton (Chowmien) .
1992
Lucky Me! introduces another first with the entry of Bihon (rice noodles).
1993
Lucky Me! creates excitement in the category with the introduction of Instant Spaghetti.
1994
Recognizing the need for more nutritious products, Lucky Me! teams up with the Philippine's Department of Health (DOH) in a pioneering effort to help alleviate malnutrition and hunger in the Philippines by fortifying its noodles with vitamins and minerals.
1995
No-cook noodles in cups were made available as Lucky Me! Supreme is launched. La Paz Batchoy (a Filpino dish from Southern Philippines) is the first of its kind to be launched in the cup noodle segment.
Lucky Me! pulls away from competitors with majority market share clinching the number one spot in the instant noodle category.
Lucky Me! pulls away from competitors with majority market share clinching the number one spot in the instant noodle category.
1996
Lucky Me! launches Pancit Canton in cups.
1997
The Department of Health (DOH) officially certifies Lucky Me! with the Sangkap Pinoy Seal assuring consumers an intake of at least one-third of the daily requirement of the micronutrient/s that it has been fortified with (Vitamin A and/or Iron
1998
Consumers no longer need to add egg in their favorite Instant Mami with the launch of Lucky Me! Itnok (Chicken & Egg Flavor)
1999
Lucky Me! Pancit Canton Kalamansi (Citrus) Flavor is launched. It would later become the best-selling instant dry noodle variant.
2000
Lucky Me! fires up the dry noodle segment with the launch of Lucky Me! Pancit Canton Hot Chili flavor.
2001
The citrus and hot chili flavors were uniquely blended resulting to the introduction of Lucky Me! Pancit Canton Chilimansi (Chili Citrus Flavor)
2003
Lucky Me! pioneers another innovation as it introduces Instant Sotanghon, a new noodle form, into the instant noodle category.
2005
A Filipino favorite noodle dish, Lomi, was launched in instant noodle form by Lucky Me!- another first!
2006
Lucky Me! Pancit Canton Sweet & Spicy, an exciting mix of sweet soy sauce and chili was launched.
2007
Lucky Me! officially becomes a member of the World Instant Noodles Association (WINA).
Lucky Me! Supreme launches Jjamppong , the first locally-produced, Asian-inspired flavor in the Philippine market.
Lucky Me! brings an exciting new twist to the category by launching Lucky Me! Sopas.
Lucky Me! gives back and launches Kainang Pamilya Mahalaga (Family Meals Matter) advocacy, which promotes frequent family meals together as a simple but effective way to raise happy, healthy, and successful children.
Lucky Me! Supreme launches Jjamppong , the first locally-produced, Asian-inspired flavor in the Philippine market.
Lucky Me! brings an exciting new twist to the category by launching Lucky Me! Sopas.
Lucky Me! gives back and launches Kainang Pamilya Mahalaga (Family Meals Matter) advocacy, which promotes frequent family meals together as a simple but effective way to raise happy, healthy, and successful children.
2008
Lucky Me! becomes NAPA (No Artificial Preservatives Added) using only natural preservatives in the form of mixed tocopherols to help keep its product fresh.
Lucky Me! further extends its portfolio with Lucky Me! Special, a line with a different noodle form and flavor profiles not usually found in instant noodles.
Lucky Me! reinforces its Kainang Pamilya Mahalaga (Family Meals Matter) advocacy with the launch of National FaMEALy Day - Araw ng Pagkilala na ang Kainang Pamilya ay Mahalaga (A Day to Commemorate that Family Meals Matter)
Lucky Me! further extends its portfolio with Lucky Me! Special, a line with a different noodle form and flavor profiles not usually found in instant noodles.
Lucky Me! reinforces its Kainang Pamilya Mahalaga (Family Meals Matter) advocacy with the launch of National FaMEALy Day - Araw ng Pagkilala na ang Kainang Pamilya ay Mahalaga (A Day to Commemorate that Family Meals Matter)
2009
Lucky Me! celebrates its 20th year, retaining its number one spot in the noodle category.
Furthering its mission of nurturing its consumers, Lucky Me! introduces its N-Rich line. Instant Mami with Malunggay (Moringga) in Chicken Flavor as the first variant to be launched under this line.
Lucky Me!'s KPM was institutionalized through a Presidential Decree declaring the 4th Monday of September as Salu-salo ng Pamilya Mahalaga Day which is in conjunction to the celebration of Lucky Me!'s Kainang Pamilya Mahalaga
Lucky Me! leads product innovation once more by launching the first convenient, single-serve instant macaroni products - Lucky Me! Special Baked Mac and Mac&Cheez
Furthering its mission of nurturing its consumers, Lucky Me! introduces its N-Rich line. Instant Mami with Malunggay (Moringga) in Chicken Flavor as the first variant to be launched under this line.
Lucky Me!'s KPM was institutionalized through a Presidential Decree declaring the 4th Monday of September as Salu-salo ng Pamilya Mahalaga Day which is in conjunction to the celebration of Lucky Me!'s Kainang Pamilya Mahalaga
Lucky Me! leads product innovation once more by launching the first convenient, single-serve instant macaroni products - Lucky Me! Special Baked Mac and Mac&Cheez
2010
As a trailblazer for health in instant noodles, Lucky Me! brings its NAPA (No Artificial Preservatives Added) to the next level, now using the popular Green Tea as a natural preservative to help retain product freshness.