Monde Nissin

Lucky Me! Instant Mami launches 2 of its most popular flavor variants, Beef and Chicken. Both variants would later become the fastest selling variants within the segment, propelling Lucky Me! Instant Mami to hold leadership in the Wet Pouch Category.

Lucky Me! mounts its first grand promo with Jollibee as partner. It's the first collaboration between an FMCG (Fast Moving Consumer Goods) company and QSR (Quick Service Restaurant) chain.

The first soupless noodle in pouch is born. Lucky Me! pioneers the dry pouch segment with the introduction of Lucky Me! Pancit Canton. The segment would continue to introduce many firsts in terms of flavors - Kalamansi, Hot Chili, Chilimansi, and Sweet and Spicy.

Recognizing the need for more nutritious products, Lucky Me! decides to take it a step further by fortifying its Instant Mami and Pancit Canton products with vitamins and minerals.

Lucky Me! and the Department of Health, under the leadership of then Secretary Juan Flavier, team up in helping alleviate malnutrition and hunger in the Philippines. The tie-up formed part of Sec. Flavier's many initiatives under his infamous campaign, "Let's DOH it!".

No-cook noodles in bowl are made available as Lucky Me! Supreme is launched. Lucky Me! Supreme La Paz Batchoy is the first of its kind to be launched.

Lucky Me! pulls away from competitors and clinches the number one spot in the instant noodle category with majority market share.

The Department of Health officially certifies Lucky Me! Instant Mami with the Sangkap Pinoy Seal. By consuming a serving of our products, namely Vitamin A and Iron, one is assured of an intake of at least one-third of the daily requirement of the micronutrient/s that it has been fortified with.

Lucky Me! pioneers another innovation as it introduces instant sotanghon, a new noodle form, into the instant noodle category. Lucky Me! Sotanghon becomes available in store shelves in bowl format.

With such warm market acceptance, Lucky Me! decides to give back and launches its Kainang Pamilya Mahalaga advocacy, which promotes the practice of frequently eating together with the family as a simple but effective venue to raise happy, healthy and successful children.

Aside from being fortified with essential micronutrients, Lucky Me! becomes No Artificial Preservatives Added (NAPA). It uses only natural preservatives in the form of mixed tocopherols, which help keep it fresh, and which may be sourced from nuts, cereals, soybeans, grape seeds.

The company, under the brand Lucky Me! Supreme, takes it upon itself to help protect and care for the environment by launching its Lid the Way, Save the Earth contest. The campaign is geared towards raising social awareness and encouraging everyone to do their bit in working towards a greener and safer Earth.

Lucky Me! launches a nationwide initiative celebrating the power of family meals, National Famealy Day - Araw ng Pagkilala na Kainang Pamilya Mahalaga, where families from all over the country are encouraged to start the habit of eating together more frequently.